Daily Mail

"The easy-to-use Voloom tool works just as well as a volumizing brush and hot air in a fraction of the time thanks to patented checkerboard design on its ceramic plates that creates hidden 'volume pockets' at the root of the hair."

"The hair-plumping effect can last up to three days, which will save you time on washing it and save the condition of your hair as it means less heat styling...and it’s especially useful for people who don’t have hours to blow out their hair or the co-ordination to use a dryer and a brush, pulling and drying at the same time."